HH PERLA was founded by Hanna Hendrickson in 2021. She has a creative background and has worked in the fine jewelry industry, wedding planning, marketing and retail. After 6 years of nonstop mom-mode, caring for her young children Noah and Ella, she was dying for a creative outlet and HH PERLA was born.

PERLA is to honor my Swedish heritage, where I was born and raised. "Perla" is the old fashioned way to spell "Pärla", which means pearl and bead in my native language. HH PERLA is also in honor of my late grandmother Anne Marie. My grandmother loved flowers, beautiful churches, the beach, to swim in the ocean, and collected sea shells. You can spot some of the shells from her collection in my photos.